New Connecticut Law Will Permit School Logos, Colors in NIL Endorsements

College athletes will be able to use their school names and logos to earn cash under a new law, Connecticut Gov. Ned Lamont said.

The Democratic governor signed Public Act 22-11 into law this week that, beginning July 1, will give student-athletes the right to use their university or college’s name, trademarks, mascots, colors, copyrights, and other insignia to earn profits with the name, likeness, and images, known as NIL, for endorsement contracts.

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